每周分享日记：到了丰水季，庐山瀑布还能呈现去年的热度吗？

蚂蚁发表于 2025-3-19 09:38:49

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source="https%3A%2F%2Fwww.yuque.com%2Fskimwang%2Ffqazy0%2Fkg11km04h8zug0i7"></ne-clipboard>去年的庐山瀑布，可以说是实实在在的“网红”，在网络与现实两个维度都取得了前所未有的热度。今年丰水季即将到来，很多朋友都在关注：庐山瀑布能否再次火爆出圈，再次点燃本地旅游业的热情呢？首先，回顾去年的盛况，庐山瀑布之所以能一夜爆红，其背后的原因值得仔细分析。表面上看，是因为去年的水量特别丰沛，庐山秀峰瀑布水势壮观，契合了游客的视觉审美，形成了难以复制的震撼场景。但更深层次的原因在于新媒体的强势推动。去年，大批短视频达人迅速将庐山瀑布推上热门，比如暮十川、冰川c、沐沐、飞飞等达人制作的视频，播放量动辄上千万甚至过亿，极大地提升了庐山旅游的知名度。庐山瀑布的出圈，不仅让景区本身受益，更重要的是带动了周边产业的快速发展。特别是在旅游住宿、餐饮等领域，去年呈现出了爆发式增长。我朋友经营的一家民宿在去年的旅游高峰期，从清明节开始一直保持满房状态，连平时工作日都一房难求。这种热度甚至延续到平日里，说明游客不仅受短视频的吸引来到庐山，更留下了良好的口碑效应，持续推动当地经济繁荣。今年，环山文旅提前行动，积极组织网络达人推广庐山瀑布，布局整体营销策略，各类短视频内容也早早上线。相比去年，今年的宣传力度不减反增。更值得一提的是，庐山本地人的自发推广力度也明显增强。不少本地居民开始主动利用朋友圈、短视频等社交媒体平台宣传家乡美景，这种自发的行为更能打动游客，增强游客对庐山旅游的好感度和信任度，效果不容小觑。上周我在暮十川的瀑布短视频下留言：“你为推荐庐山旅游做出了巨大贡献！”如今已经不需要证明新媒体传播的强大影响力了。庐山瀑布要实现持续火爆，需要丰富的景点和多元化的旅游体验作为支撑。除了秀峰瀑布，庐山其他一些瀑布景观，例如大口瀑布、天下第一泉瀑布、卧龙岗瀑布、三叠泉等景色也相当出圈，我就是思考能不能把庐山瀑布都串联起来，进行整体打造和推广，我有几点不成熟的想法。 第一，要系统性地打造庐山瀑布的IP品牌矩阵。庐山瀑布不应局限于单一的秀峰瀑布，可以结合不同瀑布的地理特征、历史故事、文化传说等打造系列IP。比如七彩瀑布因地势特殊，极富冲击力；天下第一泉瀑布则以其水质、煮茶等特点，可以主打“轻奢慢享”主题；而卧龙岗瀑布，如入唯美境地。通过清晰的定位和统一的视觉形象，让游客产生明确的品牌认知。 第二，进一步强化与短视频平台、达人、网红的深度合作。除了已有的本地达人外，可以考虑主动邀请省内甚至全国范围内更具影响力的网红达人到庐山实地创作，扩大品牌覆盖面。同时，打造长期合作的达人联盟，定期举办线下达人交流活动和瀑布专题的内容创作赛事，形成有节奏的推广活动，吸引长期流量。加强官方、民间媒体与社会化媒体三方联动机制。形成持续的宣传矩阵，提升品牌长期曝光度。 第三，增加瀑布相关旅游产品的多样化开发。丰富旅游产业链，比如开发瀑布文创产品、摄影大赛、夏令营、研学旅游、户外拓展等系列活动，通过深度体验产品满足不同群体游客的需求。同时，协同周边餐饮和住宿业态，打造完整的旅游服务套餐，提升游客消费体验，进而增加旅游消费黏性。第四，重视游客体验优化。景区设施建设需进一步提升标准，特别在游客接待能力、停车管理、环境整洁度、智慧化导览系统建设等方面进行优化升级，保证游客的舒适体验，从而带动口碑的进一步传播。综合而言，庐山瀑布今年再次出圈的可能性很大。短期看，丰水季的自然景观条件依旧突出，新媒体推广也持续给力；长期看，本地人的自觉宣传与官方的系统组织，将推动庐山瀑布成为更有品牌影响力的文化IP。希望每一位庐山人，都能积极参与其中，用实际行动为家乡旅游发展添砖加瓦！ <link rel="stylesheet" href="//www.shanglushan.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_qrT" id="wcn_editor_css"/>

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尚庐山（原星子网）'s Archiver

每周分享日记：到了丰水季，庐山瀑布还能呈现去年的热度吗？